Campaign US Staff

As writers’ strike draws to a close, ad industry expects some behaviors to stick
Sep 26, 2023
Campaign US Staff

As writers’ strike draws to a close, ad industry ...

Media buyers say the Hollywood strikes have caused advertisers to demand more flexible, addressable ad buys, expected to be a permanent shift.

Marketers expected to scrutinize partner contracts post-SVB collapse
Mar 19, 2023
Campaign US Staff

Marketers expected to scrutinize partner contracts ...

Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.

McCormick appoints Dentsu X as global media agency
Jan 13, 2023
Campaign US Staff

McCormick appoints Dentsu X as global media agency

Dentsu X already handled the account in Australia, Canada, China and the U.S.

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