Benjamin Li
Jan 15, 2009

Saab hands creative to TSLA

SINGAPORE - Independent shop The Secret Little Agency (TSLA) has scooped the Swedish car brand Saab creative account in Singapore, replacing incumbent of two years Grey.

Saab hands creative to TSLA
TSLA pitched against two undisclosed agencies for the account. Renee Chua, Saab senior marketing manager at Trans Eurokars, commented: “TSLA is very creative and unconventional, there is good synergy with the team and the Saab brand.”

Nicholas Ye, chief creative partner at TSLA, said that both the brand and the agency needed to cut through the clutter within the heavily competitive Singaporean automotive market.

“Maintaining the unique pillars of the Saab brand, and communicating that to a different target audience during this time of economic turmoil, that is the challenge,” said Ye.

Maxus is the existing media agency partner. TSLA’s first campaign will be rolled out in time for Chinese New Year holiday period.

Related Articles

Just Published

1 hour ago

Why are the majority of AI assistants female?

Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.

1 hour ago

AB InBev moves beyond sponsorships—betting big on ...

Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

1 hour ago

AKQA co-founder Tom Bedecarré dies, aged 69

'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.

1 hour ago

LinkedIn picks network for $97 million global media ...

The appointment follows a closed process across several global markets.