Rubicon Project hires DoubleClick's Jayne Leung for Hong Kong launch

Formerly head of new media sales for Asia-Pacific at DoubleClick, Leung will work with Asian publishers and ad networks. She will report directly to Kaylie Smith, the Asia-Pacific managing director of Rubicon Project.

“I’ve watched the rapid growth in online advertising in Asia-Pacific and now, through market maturation, there is the opportunity for both publishers and ad networks in the region to capitalise on demand for their inventory,” said Leung. "We see Hong Kong as an excellent base for us in Asia; market conditions are very encouraging and its proximity to China offers good opportunities.  As a major international hub, it offers easy air travel connections to other markets in the region."

Leung described compare to last year in the U.S., investments in ad-networks related business have increased 16% in the second quarter of 2009. She believed Asia will follow the same trend.

In 2000, Leung joined DoubleClick, working with Smith who was then the managing director for Asia-Pacific.

Rubicon Project launched in Sydney in August.