Rod Strother joins Catalyst as general manager for Asia

Catalyst, which is based out of the UK, has exclusive rights to The Mirror Group's sports content and has an ongoing partnership with several telcos and brands in the UK.

In his new role Strother has been tasked with setting up operations for Catalyst in Asia, which already has exisiting relationships in the region. He has also been tasked with finding new opportunities for the company's online and offilne content.  

"I am very excited about my new role at Catalyst. As someone who has a passion for sports, especially football, being associated with this quality of content is especially exciting."

According to Strother, Catalyst will seek to support activities for brands around sports and help generate ideas and opportunities.

"With the quality of our content in football alone, matched to the number of brands who have football as part of their brand platform, we aim to be the key provider of football content in Asia. Certainly the opportunity is there and I think football, especially the EPL, will remain as a huge draw for many brands in trying to create connections with their target audience."

Mark Reynolds, MD of Catalyst said: "With our focus being principally on our football content we believe Asia is exactly the right market to channel our efforts in.  With that mind, we're really excited to be able to bring someone like Rod into the company.  With over 12 years' experience in heading up successful agencies and building business in Asia he's got the right profile and experience to lead our Asian operation." Strother left BBDO Proximity last year in June. He was previously the managing director of Proximity Singapore. Prior to joining Proximity, Strother was the managing director of Grey Direct Interactive, where he spent eight years.