In the Engagement Meter column, Unmetric, a social-media intelligence firm focused on brands, presents trends in social media and recent top-performing brand posts from around APAC. This edition looks at the retail industry.
Trending Topics
Using Unmetric Discover, we found topics and hashtags brands from the retail industry are using. 
Retail brands tend to post more content in the evenings, but 9 am to noon is when they get the best engagement.
Top Performing Facebook Content (October 1 through 9):
1. Skechers Singapore
Engagement Score* – 1,000
2. Crocs Philippines
Engagement Score – 1,000
3. Uniqlo Thailand
Engagement Score – 1,000
4. Marks and Spencers Philippines
Engagement Score – 1,000
The average retail chain's Twitter account from Asia added 72 followers in the period from October 1 through 9.
Top Performing Twitter Content (October 1 through 9):
1. Nike Run Japan
Engagement Score – 1,000
??·???????????????????????????????????????????????????????????????????? ??? ???????????????#??????????? #??????https://t.co/OmHNsvK9Cd pic.twitter.com/hBsB8QE3Yn
— Nike+ Run Club (@nikerun_jp) 8 October 2017
2. Paragon Footwear India
Engagement Score – 1,000
#ParticipateToWin #MyStyle #HrithikRoshan
— paragonfootwear (@paragonfootwear) 5 October 2017
Retweet this video & tell us why Paragon Footwear is ur style & win a stylish Paragon Footwear
t&c pic.twitter.com/xgknjMLgT9
3. Pretty Secrets India
Engagement Score – 1,000
Follow us on Instagram and Facebook.
— PrettySecrets (@Pretty_Secrets) 5 October 2017
How many stores have we opened across India so far?
One lucky winner gets a surprise gift. pic.twitter.com/5nDYOD1p07
Though most brands in the retail industry did not add a filter on Instagram, images with the Reyes filter seemed to get the most engagement.
Top Performing Instagram Content (October 1 through 9):
1. Fila India
Engagement Score – 945
2. Basics Life India
Engagement Score – 900
3. Only Vimal India
Engagement Score – 826
* Unmetric's Engagement score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. Read more at: http://www.campaignasia.com/article/brands-post-more-facebook-videos-but-where-is-the-engagement/439311
Ranjani Raghupathi is a marketing manager at Unmetric. You can follow her on Twitter @ranjanithinks.
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