Engagement Meter: June's top social-media brand campaigns and posts

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's engagement rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 1st - 28th June, 2017.

Top campaigns

1. Lufthansa India #DestinationRendezvous
Engagement – 1,000
Number of Facebook Posts – 6

The campaign consisted six Facebook posts, which received over 420,000 likes, 800 comments and 2,500 shares.

2. Sun Life Financial Hong Kong #BeHealthySunLife
Engagement – 1,000
Number of Facebook Posts – 3

On Facebook, the brand posted three times about the campaign, and collectively received 4,400 likes and 6,000 shares.

3. FBB - India's Fashion Hub #MissIndiaWaliFeeling
Engagement – 989
Number of Facebook Posts – 5

Between June 1 and 28, FBB posted five times on Facebook and five times on Twitter around the hashtag. It received 57,000 likes, 600 comments and 2,900 shares on Facebook.

Share your Woh #MissIndiaWaaliFeeling and stand a chance to be on the #fbbGuestList and attend the #MissIndia2017 Grand Finale! pic.twitter.com/dCm83dR7On

— fbb (@fbb_india) 16 June 2017

 

Top Facebook posts

1. HP Singapore
Engagement – 1,000
See Campaign's coverage of this campaign: A photo printer, of all things, brings a young couple together 

2. Havaianas Thailand
Engagement – 1,000

3. Alcatel Indonesia
Engagement – 1,000

 

Top Twitter posts

1. Ford Philippines
Engagement – 1,000

The heart and mind agree. Offers available for Ford Focus for as low as Php10,888 monthly. See more deals here! https://t.co/Ogs0mZN9fj

— Ford Philippines (@FordPhilippines) 15 June 2017

2. Panasonic Japan
Engagement – 1,000

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????????https://t.co/agV2P21qhn pic.twitter.com/j9HgH2mtSO

— Panasonic Japan?? (@Panasonic_cp) 19 June 2017

3. MegaSoft Philippines
Engagement – 1,000

#Sistersph supports #MaymayGrandAlbumLaunch! June 21 at SM City North Edsa Skydome???????????????Congratulations @MarydaleEntrat5! #ILoveMySisters pic.twitter.com/Yp6C3h0UUm

— MegaSoft Hygienic (@megasoft_ph) 22 June 2017

 

Top Instagram images

1. Frooti Fizz India
Engagement – 986

 

Falling for Frooti Fizz! @aliaabhatt #aliagofizzy #frootigofizzy #frootifizz #parleagro

A post shared by Frooti Fizz (@frootifizz) on Jun 7, 2017 at 4:46am PDT

2. Palmolive Philippines
Engagement – 1,000

 

For @itskcconcepcion and @kissesdelavin, less hair fall means more Great Hair Days. Switch to Palmolive Naturals Anti-Hair Fall Shampoo and Cream Conditioner today!

A post shared by Palmolive Naturals (@palmoliveph) on Jun 3, 2017 at 9:32pm PDT

3. TacoBell India
Engagement – 964

 

Sometimes all you need is all of it! #NextGenFoodExperience #bestoftheday #picoftheday #wow #loveit #tacosarelife #tacobell #food #foodie #foodstagram #foodtalkindia #nextgenfoodexperience

A post shared by Taco Bell India (@tacobellindia) on Jun 26, 2017 at 1:27am PDT

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.