Red Dawn launches social media video news release service

As brands and companies have started to include social media in their communications strategies, the local PR firm believes video becomes one more tool to add to the overall communications toolbox.

To achieve this, Red Dawn team will produce videos that help communicate key corporate and service messaging accurately and in a creative way to different stakeholders including media, new or existing customers, employees or investors.

On the launch of this service, Florence Ang, founder and MD of Red Dawn Communications said: "By combining our PR and marketing expertise with our team's experience in TV and film production, we are able to tell our client stories and key messages through video content."

She added: "We want to encourage more businesses to use creativity to entertain and engage their stakeholders. It is important to create content that leads to word-of-mouth buzz, and conversations about the brand or company."