Minnie Wang
Aug 11, 2022

Rebuilding Bruce Lee’s home in the metaverse

INSPIRATION STATION: The martial arts star's old home can now be accessed using VR technology in the metaverse.

Rebuilding Bruce Lee’s home in the metaverse

To commemorate Bruce Lee's 50th death anniversary on July 20 next year, his old home will be put under the spotlight. Even though the original site of the old mansion, located at No.41 Cumberland Road, was demolished in 2019, a metaverse replica of the ‘Crane’s Nest’ will be built with VR technology, opening his home to fans around the world. 

Through NFTs and the metaverse, the culture preservation project now extends into the virtual world. Fans worldwide can 'enter' the old home of Lee and enjoy interactions and an immersive experience inside the virtual mansion and garden. 

Wong Yiu-Keung, chairman of the Bruce Lee Club, said, “We want people to know more about Bruce Lee’s last trail via VR technology and understand more about his ‘Water Philosophy’."

Three students, Lee Chun Kit Owen, Yuen Ho Wa Andy, and Li Chun Kit Jacky, from the Hong Kong Institute of Vocational Education (Shatin), will reproduce the old home in the metaverse. Bruce Lee Club and PRIZM Group will also work together with Hong Kong Polytechnic University School of Design for content ideas and computer graphics artist Shannon Ma as a technical consultant.

Jeffrey Hau, Director of PRIZM Group, said, “This exhibition hopes to revive the traditional culture with the enablement of Web 3.0 elements and pass on Bruce Lee's spirit to the next generation. ”

Before the metaverse opening, a pop-up exhibition, “Revival of the Memory: Bruce Lee’s Home in Metaverse”, sponsored by Payment Asia, takes place from 6th to 14th of August at Causeway Bay Hong Kong where several Bruce Lee collectables have been revealed for the first time. 

 
 
 
You've arrived at Inspiration Station, a weekly look at imaginative and artistic work from creators of all kinds across Asia-Pacific. Step off for a minute to recharge your creative batteries and find inspiration for that next big idea of yours further down the track.

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

4 hours ago

40 Under 40 2024: Ryan Cheung, PressLogic

Cheung’s risk-taking and entrepreneurial spirit seeps into all facets of the company he founded—across growth, operations, and innovation.

21 hours ago

GroupM Southeast Asia CEO Himanshu Shekhar exits

Based out of Indonesia, Shekhar, a key figure in GroupM's regional growth, is leaving the agency after 25 years.

21 hours ago

'The truth doesn't take sides': BBC’s global news chief

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.

22 hours ago

40 Under 40 2024: Rudy Khaw, AirAsia

Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.