metaverse
How Roblox conquered the immersive ads space
As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its predominantly young user base.
From sensemakers to visionaries: Understanding influence within decentralised communities
Decentralised communities will shape the future, and how you choose the right influencers for your brand will be vital, We Are Social’s Agalia Tan shares insights.
Branded Roblox games got 1.8 billion visits in 2023, report finds
An industry report from Gamefam shows how brands performed in gaming’s most popular platforms.
Hey, ad industry: What the heck is a metaverse?
The ultimate vision for the future or just a buzzword—either way, there needs to be a functional definition and clarity for marketing and branding. Hakuhodo's H+'s Joe Nguyen shares his insights.
Check out all the highlights from Campaign's Game Changers 2023
Follow along for the highlights from each session blogged live by the Campaign’s editorial team from The Westin in Singapore.
Can Meta ever match the heights of its Facebook heyday?
BRAND HEALTH CHECK: Following record losses, job cuts, a rumoured cage fight with a rival billionaire, and most recently, a new app to take on Twitter, can Meta mend and march to its former might?
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