Publicis Singapore appoints new creative director

His work has been recognised by every major award show, including three gold Lions at Cannes. During his four-year long stint at Farfar, the agency was consistently recognised among the top five interactive agencies in the world, by the Gunn report.

“All I did at Farfar was built on joy,” said Eriksen. “Then one day I read this tagline for a BMW ad that read ‘Joy is the fuel of success’. It was written by Publicis. Got me thinking. So I started talking to the guys and a couple of phone calls later and here I am, following the fumes of success.”

Eriksen has over a decade of hard-earned experience in the field of conversation-driven advertising. A realm that Publicis say is now at the very heart of that agency's offering.

Dubbed the ‘digital super Swede’ by chief creative officer Calvin Soh, he continued, “Tom joining us is proof that Publicis is moving in the right direction. More importantly, he’s joining us because he buys into our point of view of contagious ideas that change the conversation.”

On appointing Eriksen, Soh added, “I’ve always enjoyed working with Swedes. They bring an incredible intellectual common sense combined with digital savvy. And vodka.”