News Creativity Branding Analysis
Rahat Kapur
Feb 25, 2025

Why more celebrities are taking the creative reins at luxury brands

As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.

Chart-topping rapper ASAP Rocky has been appointed as Ray-Ban's first global creative director

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