SHANGHAI - Publicis Shanghai has announced that they have won the advertising and creative account for Chinese soya milk brand Yon Ho.
The account was acquired without a pitch. The client previously used a local advertising agency.
Publicis Shanghai will be responsible for the whole range of Yon Ho soya milk products, including tetra pack soya milk and various flavours of soya milk. The team's immediate tasks also include a new packaging and the launch of a new product.
Originally from Taiwan, Yon Ho is one of the the biggest FMCG companies in the mainland and owns 400 restaurants across the country.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
With a foot in both tradition and transformation, Neo is reimagining what Singapore’s most beloved supermarket means to the next generation of shoppers.
.png&h=268&w=401&q=100&v=20250320&c=1)
See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional research with Pureprofile.
These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a purchase brings.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
