Publicis restructures Southeast Asia

Bramham assumes this new role while retaining his existing responsibilities as KL-based CEO Publicis Malaysia and Indonesia.

This announcement confirms previous rumours regarding Bramham's expanded role in the region.

Publicis Southeast Asia will comprise 640 staff, operating under one P&L across six offices in five countries: the Philippines, Indonesia, Thailand, Singapore and Malaysia. The newly-created regional office has a geographical reach of 600 million people.

Bramham will report to Loris Nold, vice-president business improvement Publicis Worldwide. 

Publicis operations in China, India, Australia and Korea will report directly to Jean-Yves Naouri executive chairman Publicis Worldwide. 

"Success today resides with those who use innovation, synergy and connectivity to drive new business solutions for our clients. Nowhere is this more evident than in the fast growing markets of Asia Pacific," said Naouri. "We have re-focused our global operations to leverage these opportunities."

The restructuring of Publicis' Southeast Asian operations is aimed at creating a sense of unity across the region's diverse economies, added Naouri. "With a common regional purpose, common financial and creative goals and a simple means to utilise and focus our resources.”

Bramham noted the increased agility of the restructured organisation and said the agency's clients would benefit from it. "Southeast Asia has tremendous growth potential for our clients and for Publicis...our new nimble operation will be leading the change for our clients.”