Staff Reporters
Feb 21, 2017

Publicis Communications make ANZ appointments

Company names CEO and chairman for Publicis Communications ANZ, Australia CEO for Leo Burnett.

L-R: Rebelo, Baxter, Geertz
L-R: Rebelo, Baxter, Geertz

Publicis Communications has made three leadership appointments in Australia and New Zealand:

  • Michael Rebelo has been named CEO for Publicis Communications ANZ, in addition to his current role as CEO of Saatchi & Saatchi ANZ. He will report to Loris Nold, global chief operating officer. He is tasked with "driving transformation and ensuring that global and local clients are given full access to the Groupe’s expertise, talents and resources", according to the company.
  • Andrew Baxter has been appointed as chairman of Publicis Communications in addition to his current role as CEO of Publicis Worldwide. He also reports to Nold and will focus on "collaboration with other Publicis Groupe solutions hub, including Sapient Inside and the ramping up of Prodigious".
  • Melinda Geertz has been appointed to a newly created position as CEO for Leo Burnett Australia. She previously led Leo Burnett Melbourne.

Global CEO Arthur Sadoun said the appointments will allow Publicis to deliver "seamless, end-to-end solutions".

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

6 hours ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

6 hours ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

7 hours ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.