David Blecken
Dec 1, 2009

Publicis announces senior creative moves in Singapore

SINGAPORE - Publicis has announced a series of restructures to its creative department in Singapore, including the promotion of Ajay Thrivikraman as executive creative director.

Publicis announces senior creative moves in Singapore
Thrivikraman, who joined Publicis Singapore early last year, will work directly with Calvin Soh, the agency’s regional chief creative officer, and Alex Lim (pictured), who has been appointed creative director. Lim has joined the agency from Publicis Groupe sister agency Leo Burnett Singapore.

Also reporting to Thrivikraman is Kris Ng, who has rejoined Publicis as head of art after a stint in an independent art-based creative role where she worked alongside clients such as Nokia and Unilever.

The appointments follow the departure of senior creative director Raymond Quah, who has left the agency to pursue a personal interest in designer furniture.

In August, Sam Cassels was named chief executive of Publicis Singapore following the merger of Saatchi & Saatchi with Fallon in Japan. Cassels was formerly head of Saatchi & Saatchi in that market.

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