HONG KONG - Hong Kong-based financial loan company PrimeCredit is set to call a creative agency pitch.
Industry sources revealed that a number of agencies have been approached to join the pitch, including DraftFCB and McCann Worldgroup.
The agency had helped the client crafted some ad campaigns that have shined in award shows including the China Effie silver award and Hong Kong Effie gold award in 2010.
PrimeCredit has produced iconic campaigns including 'Twins Brothers' which borrowed the comradeship morale in traditional Cantonese opera, but with a humourous twist.
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The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
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CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.
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Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
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