HONG KONG - Hong Kong-based financial loan company PrimeCredit is set to call a creative agency pitch.
Industry sources revealed that a number of agencies have been approached to join the pitch, including DraftFCB and McCann Worldgroup.
The agency had helped the client crafted some ad campaigns that have shined in award shows including the China Effie silver award and Hong Kong Effie gold award in 2010.
PrimeCredit has produced iconic campaigns including 'Twins Brothers' which borrowed the comradeship morale in traditional Cantonese opera, but with a humourous twist.
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