HONG KONG - Hong Kong-based financial loan company PrimeCredit is set to call a creative agency pitch.
Industry sources revealed that a number of agencies have been approached to join the pitch, including DraftFCB and McCann Worldgroup.
The agency had helped the client crafted some ad campaigns that have shined in award shows including the China Effie silver award and Hong Kong Effie gold award in 2010.
PrimeCredit has produced iconic campaigns including 'Twins Brothers' which borrowed the comradeship morale in traditional Cantonese opera, but with a humourous twist.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)