Staff Reporters
Mar 8, 2010

POLL: How will Prudential market AIA?

Last week Britain's biggest insurer, Prudential Plc, announced it had agreed to buy life insurance company AIA, AIG's Asian arm, for US$35 billion.

Prudential AIA Poll
Prudential AIA Poll
The London-based insurer will pay US$25 billion in cash and US$10.5 billion in stock and other securities for AIA Group Ltd.

According to Bloomberg.com, Prudential is trying to boost sales in Asia as growth in the UK declines. AIA has more than 90 years in Asia, 20 million customers and more than $60 billion in assets across 13 markets spanning China to Australia.

The takeover will make Prudential the biggest foreign insurer in Asia, increasing the proportion of its profits generated in the region to between two thirds and three quarters, from about half currently, states an article on Reuters.com.

Go to our homepage www.media.asia and vote on how you think Prudential will proceed to market AIA in the region.

Related Articles

Just Published

14 hours ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

14 hours ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

16 hours ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

16 hours ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.