PayPal’s global media account awarded to Publicis Groupe

A search that started in April has ended in another win for Publicis Groupe, as the holding company has won the global media account for PayPal.

 

WPP’s GroupM had held the PayPal media account since late 2023, but apparently resigned the account in April, which set off a review for a new agency.

 

The win comes after that competitive review, run by Consello. Publicis already had PayPal’s creative, run by BBH USA, so this consolidates the business under one roof. 

 

Moving forward, Publicis Groupe will be responsible for handling PayPal’s media strategy, planning and buying across key global markets. 

 

PayPal's global media business is worth $286.7 million, according to COMvergence, and its U.K. media spend is worth an estimated $13 million.

 

PayPal also operates the pay app Venmo as well as Xoom and Zettle. Yesterday, the company announced that it was stepping into the crypto world, launching Pay With Crypto, powered by PayPal, which connects merchants to a $3-trillion-plus market by enabling instant crypto to stablecoin or fiat conversion, according to a statement by PayPal.

 

This is another win for Publicis as consolidation continues to disrupt the industry. It gained a media buying contract from Mars and earlier in the year landed the North America media contract from Coca-Cola, as well as business from Paramount.

 

Publicis did not comment on the win. WPP had no comment on the matter, either. 

 

Earlier today, Publicis Health announced its intent to acquire P-value Group, a full-service medical communications group serving life sciences clients.