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In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
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Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub.
Moves follow departures of Sue Higgs and Caroline Pay.
Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.
EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.