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As Google explores AI-powered search, doing nothing isn’t an option
With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?
Navigating the cookieless future: Insights from industry leaders
Although cookie deprecation on Chrome has been delayed yet again, more and more industry experts are urging the 75% of marketers still relying on third-party cookies to make the change to first-party data.
Guardian makes it easy for readers to reject all ad cookies with single click
Guardian ad chief has penned open letter to clients and agencies explaining rationale.
“Partnerships and the value agencies bring to marketers are more vital than ever” - Yahoo’s John McNerney
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
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Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
ID++: Is Amazon planning its own post-cookie solution?
A swiftly deleted job listing for a project called ‘ID++’ has sparked rumours that the online retail giant is developing its own alternative to Google’s cookies for advertisers.
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