SHANGHAI - Optimedia has won Fiat's media account after a competitive pitch that started in May, according to sources close to the pitch.
Participating agencies in the pitch included Carat, PHD, Optimedia, Walk-On and Guangdong Advertising (GDAD).
GDAD was the incumbent agency for Fiat in mainland China.
In 2010, Fiat and Guangzhou Auto established a 50-50 joint venture in Changsha in China's Hunan province, but sales of Fiat's main model, the Viaggio compact sedan, have been weak.
Fiat sold 11,288 Viaggios last year, below its target of 20,000; and 12,212 from January to April so far (100,000 is the target this year).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.
With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, brand strategy, CRM, social, PR and even HR.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The Chinese-owned social platform went dark on Saturday night after months of debate with the Supreme Court.
Get to know the senior copywriter who moved to London at 18 and worked as a barista.
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
