From Germany: 'Fiat parking billboard' by Leo Burnett
Fiat, with Leo Burnett, set up a billboard in Germany that gave parkers real-time information on how much farther they could back up—thanks to a setup involving sensors, special software and a selection of advice-giving video segments.
Ad Nut advises you to watch through to the end, where we learn that the creators planned ahead for someone to ignore their advice and bump the car behind.
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With around 40% of Nike’s customers being women, Skims has been testing the waters of the sports space for years.
T&Pm was the incumbent on the account.
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Lesser spoke to investors at WPP’s annual results.
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
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