OPEN Philippines wins 7-Eleven

This appointment will see OPEN, Lowe Philippines’ retail marketing agency, in charge of all 7-Eleven advertising, retail and in-store communications and promotions.

OPEN’s network also includes Indonesia, Thailand, China, Brazil, Czech Republic and the United Kingdom.

Headed by Alan Fontanilla, OPEN focuses on delivering retail ideas, fueled by a better understanding of shopper behaviour.

Fontanilla said the agency has presented various proposals for upcoming products, promotions and services, and is looking forward to a long-standing relationship with the client. 

“The client’s diversity in terms of products and services, as well as their openness to new ideas has allowed us to freely explore various forms of creative executions for their brand,” he added.

Michael Chuaunsu, marketing director at Philippine Seven Corporation, commented, “7-Eleven is thrilled to partner with OPEN, an agency who specializes in retail brand marketing and understands the way its customers behave.”