Zhu joins from South China real estate corporation Hopson. He has also conducted brand marketing for Dyne Pharma and has worked with telecoms, finance, FMCG and electrical appliance brands.
He will work with chairman of Ogilvy Guangzhou Group Charles Chiu, who was appointed to the position at the end of 2008. According to Chiu, Zhu’s hire will raise Oglivy’s profile among clients in South China.
Chiu added: “Almost 100 per cent of our clients in Guangzhou are local as opposed to multinational and this brings with it unique opportunities and challenges. Moreover, local agencies are highly competitive and have their fair share of the business. This is a constant reminder to us that we must upgrade and deliver a high-quality and effective product that will win us the respect of our peers and clients alike.”
He will work with chairman of Ogilvy Guangzhou Group Charles Chiu, who was appointed to the position at the end of 2008. According to Chiu, Zhu’s hire will raise Oglivy’s profile among clients in South China.
Chiu added: “Almost 100 per cent of our clients in Guangzhou are local as opposed to multinational and this brings with it unique opportunities and challenges. Moreover, local agencies are highly competitive and have their fair share of the business. This is a constant reminder to us that we must upgrade and deliver a high-quality and effective product that will win us the respect of our peers and clients alike.”
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