Staff Reporters
Sep 14, 2011

Ogilvy Philippines appoints Eric Yeo group ECD

SINGAPORE - Ogilvy & Mather Philippines has announced the appointment of Eric Yeo as group executive creative director, effective October this year.

Eric Yeo, group ECD Ogilvy Philippines
Eric Yeo, group ECD Ogilvy Philippines

Currently a creative director with Ogilvy Singapore, Yeo’s new role will see him working closely with Randy Aquino, head of country, Ogilvy Philippines, to develop and implement the agency’s creative agenda.

Aquino says Yeo already has a good chemistry with the Philippines creative team, having worked with them before.

“Not only is Eric a multi-awarded and seasoned creative director, he also has the perfect combination of Asian cultural sensibilities and international standards. As a creative leader, Eric is a very nurturing person who is selfless when it comes to sharing his ideas and experience and relentless in his pursuit for creative excellence,” said Aquino.

Company says Yeo’s appointment as group ECD finally completes the creative management restructuring of Ogilvy Philippines.

Yeo heads a team of creative leads across the Ogilvy Philippines Group: Mike Sicam, creative director for OgilvyOne; Alnair Langkay, creative director for RedWorks; and Gerry Cacanindin and Lito Gemora, creative directors for O&M Advertising. 

He will oversee the creative output for the agency’s clients across the disciplines, such as Unilever, Kraft Johnson & Johnson, KFC, Nike and Nestle.

An Ogilvy veteran, Yeo’s award haul includes a recent Yellow Pencil for his work for Faber Castell at this year’s D&AD.

Related Articles

Just Published

1 hour ago

Agency Report Card 2024: BBDO

Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.

3 hours ago

Move and win roundup: Week of May 12, 2025

Start the week with updates on people's moves and business wins at Spotify, Wingstop, Cartology, Mahlab, and more to come.

3 hours ago

ChatGPT, conversational AI and the shift from ...

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.

3 hours ago

Can HK food-delivery app Keeta's cash-burning blitz ...

BRAND HEALTH CHECK: In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with aggressive discounts and bold tactics. But is its cash-burning spree and rapid rise sustainable, or is a crash inevitable?