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Sixty-three percent of respondents said they would believe information from their employers after one or two exposures, versus 58% for a government website and 51% for traditional media.
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Incumbent on the account is Group M.
The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.
Spikes Asia jury members will dig into key themes emerging from this year's shortlists on Wednesday afternoon. Register to join.
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