Nike releases Liu Xiang interactive comic book

The Liu Xiang interactive comic collaborates with artist and animator Anthony Francisco Schepperd, and take readers through a ‘typical day’ of the hurdler, but with a twist. The project is part of the promotional campaign for the Nike's Aw77 sportswear line.

The storyline goes on an adventure with Liu as he daydreams. The team at W+K said that the script is inspired from the conversation they had with Liu. By clicking on different panels throughout the website, users can see short animations and find out more about the Nike Sportswear products featured in the story.

The website also have wallpaper, original soundtrack download and sound clips from Liu Xiang himself.

Credits:
Project Nike Sportswear FA10 AW77 More Than a Flying Man Liu Xiang Campaign
Client Nike China
Creative agency Wieden+Kennedy Shanghai
Executive creative director Nic Barham
Art directors Gino Woo, Joseph Lau
Copywriters Roberto Danino, Cook Xu
Studio designers Fish Ho, Keith Wang
Digital designers Ling Meng, Elephant Xiang, Mo Yang
Creative technologist Francis Lam
Flash developer Jeff Yan
Producers Angel Ng (Studio), Adrain Lai (Digital), Xiuhong Zhao (Digital), Celes Cheong (Print), Jaslyn Loh (Print), Fang Yuan (AV)
Traffic Jackie Liang
AV Feng Liu, Jun Wang
Printer production Xiao Ming, Stone Xue
Account servicing Gavin Lum / Jason Wang / Susie Ni
Media agency Mindshare
Music Lusine of Ghostly International
Exposure Online