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CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | SK Magaic Malaysia, Shangahi Rongtai China project, Ti Cycles India | 69.0 | KFC Singapore | 67.2 | 321 |
| 2 | 2 | DDB | J&J Australia, Farmlands New Zealand project | 53.7 | Streets Blue Ribbon Australia | 51.7 | 177 |
| 3 | 3 | Wunderman Thompson | Mengniu China, ALDI China project, TaiKang China project | 37.8 | 36.8 | 206 | |
| 4 | 4 | Isobar | China Resources project, iQiyi China project, KFC China project | 34.2 | 33.9 | 146 | |
| 5 | 5 | Sapient | Mercedes-Benz China Project, Marriott China Project | 25.9 | 25.8 | 34 | |
| 6 | 6 | Publicis | Buick China project, CITIC China project, Diageo-Morton Cadet China project | 25.6 | 24.8 | 136 | |
| 7↑ | 9 | Dentsu | LG China project, Huawei China, Master Kong China | 22.3 | Harman - Jbl & Hk India | 21.0 | 184 |
| 8↓ | 7 | VMLY&R | ESHR Thailand project, Asia Pulp & Paper-Paseo Indonesia project, Karakakoa Indonesia project | 21.8 | McDonald's Australia digital | 18.8 | 125 |
| 9↑ | 10 | BBDO | Google Australia, iNova Pharmaceuticals Australia, Seafood Industry Australia | 19.5 | Pag-IBIG Fund Philippines | 18.4 | 107 |
| 10↓ | 8 | Leo Burnett | VW China project, HBF Health Insurance Western Australia, AG&P India | 19.1 | 7 Eleven Australia | 18.0 | 123 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Mindshare | Oppo (Planning) China, L'Oreal Taiwan, China Sports Lottery China Project | 72.3 | Nestlé China | 57.2 | 120 |
| 2 | 2 | Wavemaker | ZYBang China, Beijing Auto China, Zee Entertainment Enterprises India | 46.5 | Westpac Australia | 38.3 | 68 |
| 3 | 3 | Carat | McDonald's China Buying, Pandora China, Hilton China | 41.1 | Porsche Taiwan | 35.8 | 164 |
| 4 | 4 | Zenith | Nestle Taiwan, DS Auto China, Pfizer Taiwan | 38.9 | Didi China | 35.6 | 48 |
| 5 | 5 | MediaCom | Monster China, Pandora Hong Kong, Smartfren Indonesia Digital | 33.2 | Hilton China | 27.1 | 82 |
| 6↑ | 9 | PHD | SVW China, Swisse Thailand, Taiwan Pay Taiwan | 44.1 | TikTok Global | 26.7 | 76 |
| 7 | 7 | dentsu X | Nestlé China, ByteDance China, Kuayue Express China | 26.7 | Axis Mutual Funds India | 18.5 | 198 |
| 8↓ | 6 | OMD | Bank Jago Indonesia, ADIO Israel, Valda (Inova Pharma) Vietnam | 26.0 | McDonald's China Buying | 16.5 | 76 |
| 9↑ | 10 | Starcom | McDonald's Taiwan, Tencent China, Miele Australia | 15.3 | Kraft Heinz Global (Non-US) | 11.1 | 49 |
| 10↓ | 8 | WPP | Unilever China | 10.0 | 10.0 | 1 |
TOP 10 APAC CREATIVE WINS (October)
| AGENCY | ACCOUNT | AREA |
| Dentsu | LG project | China |
| Dentsu | Huawei | China |
| M&C Saatchi | Big W | Australia |
| BBDO | Australia | |
| Cummins & Partners | Energy Australia | Australia |
| Ogilvy | SK Magic | Malaysia |
| Cummins & Partners | Nufarm | Australia |
| DDB | J&J | Australia |
| Cummins & Partners | Klorane | Australia |
| Publicis | Buick project | China |
TOP 10 APAC MEDIA WINS (October)
| AGENCY | ACCOUNT | AREA |
| PHD | SVW | China |
| Mindshare | Oppo (planning) | China |
| Wavemaker | ZYBang | China |
| dentsu X | Nestle | China |
| Carat | McDonald's (buying) | China |
| Spark Foundry | Westpac | Australia |
| Dentsu Red Star | Heineken brands | Global ex France |
| Mindshare | L'Oreal Taiwan | Taiwan |
| Starcom | McDonald's | Taiwan |
| Carat | Pandora | China |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
This article was edited after its initial publication. R3 adjusted the media table, impacting the posiitons of MediaCom and PHD.
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