Myer selects Universal McCann, Mitchell & Partners, Mindshare and OMD for media review

Myer confirmed to news outlets that the affected agencies were notified yesterday, with an agency appointment expected to be made later this year.

Myer called the review earlier this month  as Universal McCann’s three-year contract is set to expire.

The pitch came five months after Badjar Ogilvy retained Myer’s creative account.

According to Nielsen AIS, Myer spent A$54 million (US$45 million) in main media between May 2008 and April 2009. This figure is an increase on the A$52.7 million spent between May 2007 and April 2008.

The US private equity group TPG, which acquired Myer just over three years ago, is considering a public float of Myer within the next five months in the latest sign that the market for initial public offerings is opening up.