MullenLowe buys ARC in Philippines

MullenLowe Group has acquired ARC Public Relations in the Philippines and rebranded the company MullenLowe MARC.

The move sees ARC co-founders Celine Gabriel-Lim and Jenny Yrasuegui named co-managing directors of MullenLowe MARC. Established eight years ago, ARC offers full PR and communications capabilities, with clients across sectors including technology, fashion and beauty.

"We collaborate with bloggers, influencers, celebrities, designers and other creatives on a daily basis," said Gabriel-Lim. "Becoming a part of MullenLowe Group is, in a way, the ultimate collaboration."

MullenLowe MARC will sit alongside the group’s other units in the Philippines: MullenLowe for integrated communications, MullenLowe Open for activation and experiential marketing, and Tentacles for in-house production.