In a media world in flux, the agency adopted a flexible strategy as it has tried to recast itself amid a series of top management departures and account losses. See how MullenLowe performed.
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Gomez' recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of TikTok and short-form video.
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Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.
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CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.
A new report reveals how marketing’s obsession with success and status has fuelled a toxic ideology in young men.
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