In a media world in flux, the agency adopted a flexible strategy as it has tried to recast itself amid a series of top management departures and account losses. See how MullenLowe performed.
Why Subscribe?
or call +852 2122 5222
or email [email protected]
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20250320&c=1)
Citing violations of the Antimonopoly Act, Japan's Fair Trade Commission fined Dentsu and six other firms ¥3.3 billion (US$22.8 mil) for bid-rigging tied to the Tokyo Olympics. Dentsu is contesting the 'discrepancies'.
.png&h=268&w=401&q=100&v=20250320&c=1)
As rainbow logos vanish and corporate sponsorships dwindle, Pride 2025 reveals a new era of caution and introspection for brands navigating political pressure and demands for authenticity.
Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
