Campaign India Team
Dec 20, 2019

Mullen Lintas appoints Hari Krishnan as CEO

Replaces Vikas Mehta who quit the agency in October 2019, to take up a role with Ogilvy in Africa.

Hari Krishnan's appointment will be effective from January 2020.
Hari Krishnan's appointment will be effective from January 2020.

Hari Krishnan has been appointed as the CEO of Mullen Lintas. He moves from Lowe Lintas where he was president and was spearheading the South operations.  

His mandate will be to further strengthen the agency's position and reputation in the industry. The appointment will be effective, January 2020.   

With over 20 years of experience in the advertising and marketing industry, Krishnan has worked across multiple product categories and consumer segments. Before his stint at Lowe Lintas he was the CEO of MullenLowe Group, Sri Lanka. He’s also worked with Grey Global, JWT and Star TV in the past.    

Krishnan replaces Vikas Mehta who quit the agency in October 2019 to take up a role with Ogilvy in Africa.

Virat Tandon, group CEO, MullenLowe Lintas Group said: "When we were looking for the best person to lead the agency as CEO, Hari was the natural choice. He has the best credentials in the country as a P&L leader, an entrepreneur and as a brand and idea champion. He is passionate about almost everything he does. We were fortunate that he also happened to be working at Lowe Lintas."   

Tandon added: "Hari's appointment is another big step to ensure that Mullen Lintas lives up to its purpose of Challenger Thinking and offers clients a credible alternative to the top 2-3 agencies. His insatiable appetite for growth, challenges and creative excellence makes him the perfect candidate to drive Mullen Lintas into its next phase of growth and discovery.”   

Hari Krishnan said: “If Lowe Lintas is like an aircraft carrier in the high seas – solid, powerful and battle ready 24/7, then Mullen Lintas is a turbocharged, supercar with a V12 engine that has zoomed its way into the top 10 list, punching well above its weight and leaving behind some of its illustrious counterparts. The creative firepower, pace, agility and intensity of Mullen Lintas is just what brands need in a marketing world that is mutating and evolving rapidly. It’s both scary and exciting to be in charge of this beast and I look forward to partnering the amazingly talented and passionate gang of Mullenials.”

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Purpose-led ads lead to sales uplift for two in ...

Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.

13 hours ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

13 hours ago

Veteran Australian broadcaster Alan Jones arrested ...

One of the country's most influential yet controversial media figures, Jones has been detained following an investigation into alleged offences spanning nearly two decades.

13 hours ago

40 Under 40 2024: Jacob Lin, Leap Strategy

A 29-year-old CEO, Lin is redefining digital marketing in China, blending purpose with profit to transform brand engagement with talent and consumers alike.