Analysis Opinions Advertising
Kathryn Patten Sharon Powell
Sep 23, 2025

Moving on from Mad Men: why advertising needs a new kind of personality

“It’s not about Don Draper or Donna Draper,” write Kathryn Patten and Sharon Powell. “It’s about a new generation of industry leaders shaping culture through fearless ideas, tech-savvy strategy, and empathy.”

L-R: Cindy Gallop, Vicki Ross, Zoe Scaman and Amy Kean. At Cannes this year, Rob Mayhew wore a Lions T-shirt with their names, saluting the four women reshaping advertising through fearless ideas, craft and inclusion

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Top 10 electronics brands in Southeast Asia

1 Top 10 electronics brands in Southeast Asia

Related Articles

Here's a thought: Is AI making advertising dumb?
Jul 22, 2025
Gurdeep Puri

Here's a thought: Is AI making advertising dumb?

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski
Oct 13, 2025
Robert Jeffery

ChatGPT and AI platforms do not get advertisers, ...

How cinema advertising is reclaiming its place as a strategic channel for premium brands
Sep 17, 2025
Matthew Keegan

How cinema advertising is reclaiming its place as a ...

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time
Sep 1, 2025
Darren Woolley

The Dentsu sale is natural selection; the dinosaurs ...

Just Published

Gemini 3 becomes the default model for AI Overviews
Jan 29, 2026
Joseph Arthur

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Google criticised after blocking measurement comparing YouTube and TV
Jan 29, 2026
Lucy Shelley

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Inside Campaign Connect Indonesia: what matters to Indonesian marketers
Jan 29, 2026
Staff Reporters

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Meta hits $200 billion revenue milestone on AI-powered ad surge
Jan 29, 2026
Staff Reporters

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.