News
David Blecken
Sep 18, 2015

Mobile service brands must provide more than connectivity: Dentsu Media

ASIA-PACIFIC - A study by Dentsu Media into the factors affecting perception of mobile service providers notes that brands must not only offer strong coverage and fair pricing, but show that they can play a central role in meeting consumers' ever-expanding list of needs.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

7 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Bonds taps Robert Irwin to show how wild comfort down under can really get

9 Bonds taps Robert Irwin to show how wild comfort down under can really get

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

Nearly 70% of bias incidents in AI LLMs occur in regional languages: IMDA study
Feb 12, 2025
Staff Reporters

Nearly 70% of bias incidents in AI LLMs occur in ...

Indonesia's VAT hike raises concerns about consumer spending and business strategies
Dec 2, 2024
Aulia Masna

Indonesia's VAT hike raises concerns about consumer ...

Bala Pomaleh joins Dentsu Malaysia as CEO Media
Feb 24, 2025
Staff Reporters

Bala Pomaleh joins Dentsu Malaysia as CEO Media

Speed the biggest challenge for APAC mobile consumers
Mar 25, 2019
Staff Reporters

Speed the biggest challenge for APAC mobile consumers

Just Published

Global ad spend surpasses $1 trillion, APAC to play key role
1 hour ago
Staff Reporters

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

As Bluesky grows, opportunities abound for pharma brands
6 hours ago
Jack O'Brien

As Bluesky grows, opportunities abound for pharma ...

The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.

Women to Watch 2024: Risa Kusumaningrum, KIT Global
6 hours ago
Staff Reporters

Women to Watch 2024: Risa Kusumaningrum, KIT Global

Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.

Do podcasts have a measurement problem?
6 hours ago
Joseph Arthur

Do podcasts have a measurement problem?

The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.