In this new role, Jeattawattana will be managing the trading conversations with clients, getting involved in 360 trading solutions and improving the overall quality of the agency's trading product.
She fills the role vacated by Rathakorn Surbsuk who was promoted to partner of GroupM Trading.
She has been with Mindshare since 2000, with her most recent role being director of client leadership. Here, she led a team on key accounts to deliver against client objectives and satisfaction. This entailed management of internal business deliverables and staff.
Among her clients were KFC, NatureGift, and HSBC.
"Jeatawattana displays all the qualities of what being 'purple' means and I am delighted that she is taking on this new challenge at a time when trading is becoming increasingly complex in an environment that is ever more demanding," commented Paul Gibbins, leader of Mindshare Thailand.
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