Anita Davis
Mar 18, 2010

Microsoft pitches Windows media business in China

BEIJING - Microsoft has reportedly called a media pitch for its Windows business in China.

Microsoft Windows media pitch
Microsoft Windows media pitch
According to sources from two holding companies participating in the review, Microsoft is looking to widen Windows’ presence in the market and specifically looking for an agency to tackle the issue of software piracy.

Sources added that presentations began last week and the process is not expected to be long-drawn.

Sources could not comment on the account’s budget or the contract’s duration.

News surfaced earlier this week that the company hired The Upper Storey to manage the creative and digital duties for its Microsoft Office 2010 account in Singapore.


The 2010 programme is slated to officially launch later this year.
Source:
Campaign China

Related Articles

Just Published

1 day ago

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

2 days ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

2 days ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

2 days ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.