Microsoft boosts consumer marketing division in APAC

The new team will help to drive audience engagement for Microsoft’s consumer brands including Windows, Windows Live, MSN, Bing, Internet Explorer and Windows Phones.  

Mark Ma relocates to Singapore from Shanghai to lead the Windows Live and online audience business group in Asia-Pacific. In this role, he is tasked with growing the company’s audience across its online properties.  

Ma brings with him a valuable skillset in search, which will be critical in driving Microsoft’s integration with Yahoo and the growth of Bing in this region. Ma was previously the regional search director for consumer & online (C&O) driving the search and search monetisation business in the Greater Asia-Pacific region.  

He was also involved in Microsoft’s partnership initiatives in China, Japan, Australia and Korea.

Don Paterson relocates from the company’s headquarters in Redmond, US and will be leading the consumer Windows business in Asia-Pacific.  With over 11 years with Microsoft, he has worked in a variety of roles and was most recently with the Windows consumer business group.

Jonathan Wong joins as the lead for Internet Explorer, responsible for developing and sustaining collaboration with partners in the markets across the region. He was most recently the web platform evangelist with Microsoft Singapore, and has over nine years experience in the IT industry.

Leveena Sadanandan joins as the consumer marketing communications lead for Southeast Asia. In this role, she will harness her strengths in integrated campaigns and consumer engagement and lead the region’s marketing communications efforts.

She was previously with Visa, where she spent the last six years planning and executing regional marketing programs.

Priscilla del Castillo relocates from Seattle as the mobility services lead focussing on driving mobile partnerships for Windows Live. She has been with Microsoft for five years and last assumed the role of a digital marketing programme manager in Redmond.

Keith Kok has been named the Windows Live product manager for Southeast Asia. He will own the Windows Live go-to-market strategy and execution for Southeast Asia.

Kok is transitioning from his previous role where he led the digital marketing execution and has won a series of internal accolades for his digital work.