Microsoft appoints Haresh Khoobchandani as APAC CMO

In this role, Khoobchandani's key responsibilities will be to drive the business and marketing strategy for a portfolio of Microsoft consumer brands including Windows, Windows Live, MSN, Bing and Windows phones brands across Southeast Asia, Australia, New Zealand and Korea.

“Our industry is in the midst of huge transformation that demands leaders who embrace the market challenges of the times and yet have the vision and courage to create big ideas,” said Mark Britt, general manager for consumer and online in Asia Pacific. “With Haresh’s proven leadership capabilities and deep understanding of consumers, I am delighted that he has taken on the new role and look forward to the fresh ideas he will bring to the team and to our customers.”

Khoobchandani brings with him a rich experience of consumer business and marketing leadership as well as a deep understanding of Microsoft. He has been with the organisation since 1997, most recently as head of the Singapore Business and Marketing Organisation.

In this capacity, Khoobchandani managed all of Microsoft’s product marketing, public relations, branding, corporate and social responsibility programs in Singapore.

Responding to this appointment, Khoobchandani said, “At Microsoft, we have a strong portfolio of products and services that helps consumers to connect, inspire and simplify their lives. We will continue to innovate to enhance personal experiences and delight our consumers through the power of software and the cloud."

He added: "My priority will be to leverage on the rich consumer insights we have across our businesses to deepen our engagement and to enhance brand preference of consumers across the region through innovative marketing approaches."

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