Jin Bo
Jan 24, 2011

Micro-Star International seeks agency for China expansion

SHANGHAI – Micro-Star International (MSI), a Taiwan-based computer hardware manufacturer, is believed to be on the lookout for an agency to help with its expansion on the Chinese mainland.

Taiwan-based Micro-Star International (MSI) seeks to expand into China.
Taiwan-based Micro-Star International (MSI) seeks to expand into China.

According to industry sources familiar with the company, at least three agencies - JWT, Ogilvy and McCann - have been invited to the pitch called last week.

"It is more of an overall strategy and involves everything - creativity, marketing, etc.," said one of the sources on the condition of anonimity.

Established in 1986, MSI is one of the top three motherboard and video card manufactures in the world. It also designs and produces a wide range of products, including expansion cards, servers and Sll-in-One PCs. The company expanded into the mainland with the opening of a plant in Shenzhen in 2000 and research facilities in Jiangsu in 2001.

Source:
Campaign China
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