computer
The value of nothing: In defense of artists and designers
“Nowadays people know the price of everything and the value of nothing." ―Oscar Wilde, The Picture of Dorian Gray
Micro-Star International seeks agency for China expansion
SHANGHAI – Micro-Star International (MSI), a Taiwan-based computer hardware manufacturer, is believed to be on the lookout for an agency to help with its expansion on the Chinese mainland.
Lenovo enters final round of pitching for US$100m global business
GLOBAL – Lenovo’s global creative advertising pitch is entering its final round with three agencies - ThinkPad incumbent Ogilvy, Saatchi & Saatchi and CPB - shortlisted as the company prepares to launch a new range of products.
Asustek Computer appoints Trends as the communication agency for Republic of Gamers
BEIJING - Trends Communications Group, a Beijing-based communications agency, has been appointed for the entire portfolio of computer manufacturer brand Asustek Computer’s Republic of Gamers (ROG).
Dell steps up advertising with global campaign 'You can tell it's Dell'
Following its recent commitment to spend millions on a new brand image, Dell has announced the global launch of its new campaign ‘You can tell it's Dell’.
Epsilon launches results of its 2010 Consumer Experience Marketing Study
ASIA-PACIFIC – More than half of Asian consumers say they are not satisfied with the marketing communications they receive from brands and would not purchase the same brand again, according to Epsilon's h Consumer Experience Marketing Study (CEM).
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