Metrojet appoints new director of marketing

Li comes with over 20 years of marketing and sales experience in the aviation and hospitality sector. Prior to this appointment, he was country director - Hong Kong and Southeast Asia, for Continental Airlines.

He has also worked with United Airlines as general manager - Hong Kong Sales  and Asia regional marketing manager. Before joining United , he worked with Singapore Airlines as manager, loyalty marketing, in which role he managed the airline's frequent flyer programme. 

Li started his career as a hotelier with Hyatt Hotels & Resorts and has also worked in marketing management positions with the Australian Tourist Commission for the Asian region.

"Li's extensive expereince in both aviation and hospitality will be a major asset," said Björn Näf, CEO of Metrojet. “He will be leading various marketing, client and commercial initiatives as well as developing strategies to further enhance Metrojet’s leading position in Asian business aviation.”