airlines
Cathay flies over Hong Kong's former airport for nostalgic stunt
A short documentary-style video depicts the planning required it took to get Flight CX8100 safely through the challenging, low-altitude route past Hong Kong’s former Kai Tak airport.
Japan Airlines campaign ropes in Liverpool football stars
Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.
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Why international airlines want a piece of Air India’s chatbot technology
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
Is this Malaysia Airlines campaign delusional?
In version 3.0 of its brand image, the airline’s new campaign harps back to an idyllic past that never quite existed.
Brand Health Check: Can Cathay Pacific soar again?
Following record losses, job cuts, and the closure of its regional Cathay Dragon service, can the beleaguered airline 'move beyond' like its own motto suggests?
Airlines need to set new expectations amid high travel volumes
People are ready to fly and airlines are recovering pandemic losses. To return to normal, challenges in aviation need to be communicated.
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