The movie debuted the new cars beautifully shot and weaved into the dramatic story line of the movie, while showcasing the brand's diverse image.
Benz’ cars are not only seen in the movie, but also in theatres in 20 major cities as a supplement to the product placement.
Mao Jingbo, marketing VP of Mercedes-Benz China, said the German auto giant has been actively seeking product placement opportunities “within a Chinese context”.
“If you are the one II provided an ideal platform for this,” she said, “We believe it is only through the perfect combination of a great Chinese-made product, Chinese faces, and seamless brand integration of Mercedes-Benz can we wholly and thoroughly win the hearts of our Chinese consumers.”
Mercedes-Benz' media agency in China, MEC, was responsible for the branded content integration and negotiation with the movie producers for this launch campaign.
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