Melbourne launches VR ‘journeys’ to upgrade site visits

Melbourne Convention Bureau (MCB) launched the Melbourne Virtual Site Visit at IMEX Frankfurt to help international associations and PCOs plan their upcoming conferences. The tool combines VR and immersive experiences showcasing various aspects of Melbourne and Victoria.

The VR experience would mirror the standard site visit offering for international clients who conduct inspections as part of their planning process. It also delivers inspiring and practical information for potential delegates as to what they can do in Melbourne during their conference stay.

The feature shows persuasive features, and showcases various Melbourne landmarks, select hotels and event venues, Melbourne’s Convention Precinct, Knowledge Precinct, as well as popular regional touring locations in 360 videos.

There are a total of 10 ‘journeys’ and within each one, a number of highlighted experiences are featured including fast facts and image galleries to assist decision-makers. The tool also allows for ‘choose your own adventure’ navigation, which allows the viewer to explore the scene without interference.

“With the time and resources required to conduct site visits, along with the increasing costs of international travel and the time spent away from the office for organizing committees, MCB aims to eliminate these major pain points by offering a Virtual Site Visit as a viable and realistic option to view many of Melbourne’s points of interest anytime and anywhere,” said Beverley Williamson, general manager, business development and bids, MCB.

Here's a sneak peek of the 360 videos.