virtual reality
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Apple Vision Pro is here: Will it be tech's next revolution?
Early reviews of Apple's latest spatial computing marvel are mixed. Whilst some say it's a revolution in tech that'll change the way we see the world, others are worried about the weight of the product on humanity...literally. Campaign unboxes the Apple Vision Pro hype.
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Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?
With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.
Will NFTs gain real currency in adland?
As Madonna makes her vagina available as an NFT, what is happening in the world of blockchain and crypto? And is adland capitalising on it?
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How should brands measure ROI in the metaverse?
In these early days of metaverse campaigns, marketers might still be unclear about measuring success. Experts discuss ways this can be done simply and effectively.
Imagine an immersive VR experience… in your gut
An activation for Kellogg’s by TBWA’s Eleven takes users into the metaverse. Except that Web3 is in your gut.
HK partners sign on to develop 'Mega City' virtual hub
Entrepreneur Adrian Chang, Sun Hung Kai and PwC are among those who will develop experiences in a new cultural hub within metaverse-like gaming world The Sandbox.
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