Ocean Park combines horror and fashion to promote 'hauntingly hip' Halloween

This year's theme is '十月大潮聖', which translates as ‘a Hauntingly Hip Halloween’.

The campaign stars fashion guru Wyman Wong and actress Law Lan, who is most famous for her roles in spooky movies.

Chloe Wong, associate account director of Metta, explained that the agency took scary elements and gave them a fashion twist, and vice versa. Thus the TVC features a possessed girl throwing up jewelry, Wyman using perfume in place of holy water to exorcise spirits, and Law Lan made up to resemble Karl Lagerfield.

Vivian Lee, marketing director at Ocean Park, reported that Ocean Park has seen a record high of 1.8 million visitors in July and August thanks to several new attractions that debuted in the past year, including ‘Thrill Mountains’, ‘Old Hong Kong’, “Szechuan Treasures’ and ‘Polar Adventure’.

Lee added that Ocean Park will be running a new thematic TV in Q4 about the ‘new Ocean Park’, as many people still have not visited the new attractions.

In other news, MediaCom has retained its role as Ocean Park's media agency for another three years.