News
Staff Reporters
Aug 30, 2011

MediaCom Australia wins NRMA’s paid search business

SYDNEY - MediaCom has added NRMA Motoring & Services' paid search marketing account to its portfolio, following a pitch against several specialist search agencies.

MediaCom extends its partneship with NRMA to include search
MediaCom extends its partneship with NRMA to include search

This follows NRMA's appointment of MediaCom to handle its media buying services last December.

NRMA Motoring & Services provides its members roadside assistance as well as travel and lifestyle benefits, products and services. It is Australia's largest member organisation.

Commenting on the win, Toby Jenner, CEO of MediaCom said extending the agency's partnership with NRMA was a big opportunity, as "retention and growth of our existing client partnerships is critical across all areas of business".

The win makes NRMA one of MediaCom's search business' largest clients. The appointment is effective immediately.

Source:
Campaign Asia

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