paid search

Paid search: it’s time to address the ‘if it ain’t broke, don’t fix it’ mentality
Feb 1, 2024
Andy Stevens

Paid search: it’s time to address the ‘if it ain’t broke, don’t fix it’ mentality

Paid search is a lucrative industry; Google Search Ad revenue currently stands at a staggering $176 billion globally, having grown 6.8% in 2023… but are we using it to its full potential?

Bing tackles Apple anti-tracking feature; launches audience segmentation
Feb 1, 2018
Babar Khan Javed

Bing tackles Apple anti-tracking feature; launches audience segmentation

Bing has found a workaround to Apple's Intelligent Tracking Prevention and launched a tool that promises advertisers detailed insights on the performance of search audiences.

MediaCom Australia wins NRMA’s paid search business
Aug 30, 2011
Staff Reporters

MediaCom Australia wins NRMA’s paid search business

SYDNEY - MediaCom has added NRMA Motoring & Services' paid search marketing account to its portfolio, following a pitch against several specialist search agencies.

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