Arora is relocating to Shanghai and will report to Leon Lu, CEO of Media Contacts China. Arora will be focusing on the CRM capabilities and provide integrated solutions to Havas Digital clients, including key client Volvo.
Prior to joining Media Contacts, Arora was the executive main board director at Georgica Plc London until March this year. He was also responsible for developing the e-commerce, CRM and digital transformation program for the leisure company.
Arora is no newcomer to the advertising and media industries. He has led the regional media and account management teams at Dell in Singapore for Euro RSCG. He has also spent time at Lowe Wordwide.
"I am very excited to be in China, back with Havas, and the opportunity to work with Leon again," said Arora. Lu added that Arora's appointment is part of a bigger commitment at Media Contacts to grow its reach in the region.
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