Staff Reporters
Apr 25, 2024

McCann Worldgroup China MD exits

Shu Wu has left the network to join the client side.

McCann Worldgroup China MD exits

Shu Wu, managing director of McCann Worldgroup China, will leave her role. In a statement to Campaign Asia-Pacific, the agency network confirmed that Wu is returning to the client side. However, it’s unspecified which company she'll be joining. 

Ghassan Harfouche, president of McCann Worldgroup APMENA, thanked Wu for her service: “I’d like to thank Shu for her strong leadership and dedication over the past three-and-a-half years. She’s made a very positive contribution to our business, and we wish her all the best as she returns to the client side.”

Wu joined McCann Worldgroup in 2020 as general manager to lead the teams in Shanghai and Guangzhou. Before joining McCann, she worked for Blue Focus Group and Starbucks China’s social media team. She was selected into Campaign's 40 Under 40 in 2023. 

McCann Worldgroup China is currently without a leader. Last February, the agency’s China CEO, Emily Chang, stepped down after nearly three years at the helm. She later returned to the US to lead Wunderman Thompson’s (now VML) West region. Surprisingly, McCann Worldgroup has yet to announce a successor for the China CEO position. In the interim, Wu has been leading the team in China since Chang’s departure.

Notably, beyond Chang and Wu, other key members of the McCann Worldgroup leadership team in China also underwent significant changes in 2023. The agency’s China chief creative officer, Yinbo Ma, exited, and its China chief finance officer, Amon Jiang, departed to join Ogilvy.

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: How Yuhang Lin went from dreaming ...

The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.

1 day ago

Happy holidays from team Campaign!

As the Campaign Asia-Pacific editorial team takes a holiday bulletin break until January 6th, we bid farewell to 2024 with a poetic roundup of the year's defining marketing moments—from rebrands that rocked to cultural waves that soared.

1 day ago

Year in review: Biggest brand fails of 2024

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.

1 day ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.